Over 110,000 Nevadans got enrolled, marking the largest enrollment in the history of Nevada’s marketplace
CARSON CITY, Nev. – Nevada Health Link has achieved a historic milestone this year with its record-setting Open Enrollment Period for Plan Year 2025. With over 110,000 Nevadans enrolling in affordable and comprehensive health and dental coverage through the state-based marketplace, this achievement underscores the critical importance of providing accessible and affordable health insurance options to Nevadans across the state.
“Reaching the highest enrollment numbers in Nevada Health Link’s history is a milestone we’re incredibly proud of,” said Russell Cook, Executive Director of Nevada Health Link. “Health insurance is more than just a safety net in case of a medical emergency – it's peace of mind, financial security, and, ultimately, a pathway to better health outcomes for individuals and families across our state. This record-setting enrollment underscores the importance of our mission to prioritize the well-being of Nevada’s communities.”
It was in early 2021 that Congressional Democrats passed & President Biden signed the American Rescue Plan Act (ARPA), which among other things dramatically expanded & enhanced the original premium subsidy formula of the Affordable Care Act, finally bringing the financial aid sliding income scale up to the level it should have been in the first place over a decade earlier.
In addition to beefing up the subsidies along the entire 100 - 400% Federal Poverty Level (FPL) income scale, the ARPA also eliminated the much-maligned "Subsidy Cliff" at 400% FPL, wherein a household earning even $1 more than that had all premium subsidies cut off immediately, requiring middle-class families to pay full price for individual market health insurance policies.
Here's what the original ACA premium subsidy formula looked like compared to the current, enhanced subsidy formula:
With Open Enrollment going on now through Nevada’s official health insurance marketplace known as NevadaHealthLink.com, there are less than two weeks left for Nevadans to get coverage starting the first of the new year. Nevadans must enroll in a plan by 11:59 p.m. on December 31, 2024, for their health insurance coverage to be effective starting January 1, 2025.
Those who don’t enroll by December 31 will still have a chance to enroll in coverage through January 15, 2025, however, those who enroll between January 1 and January 15, 2025, will have coverage beginning February 1, 2025.
Open Enrollment began on November 1 and since then, over 30,000 Nevadans have actively enrolled in a plan, with 15,236 being new to enroll on Nevada Health Link. The Open Enrollment Period is the only time of year Nevadans can freely enroll in a health insurance plan through NevadaHealthLink.com without experiencing a qualifying life event, such as getting married, having a baby or moving.
Nevada Health Link hasn't published a formal press release about this yet (I'm assuming they're waiting until they actually break 100K to do so, which would be perfect timing since the deadline to enroll for January 1st coverage is New Year's Eve), but I just found this in their December Executive Director's Report from 2 days ago:
OPEN ENROLLMENT 2025
Following the close of week seven, the Plan Year 2025 OEP is the Exchange’s highest performing to date. The annual passive renewals (or Auto-renewals) job was completed in mid-October with a greater than 99.9% renewal success rate.
Holy crap. That's astonishing.
When OEP began on November 1, 91,555 individuals were enrolled in 2025 health coverage, and 16,820 individuals were enrolled in dental coverage, our highest starting numbers ever.
(I'm assuming that's a typo & should be 2024 health coverage, since obviously you can't have anyone enrolled in 2025 coverage prior to OEP launching).
Over 17,815 Nevadans Enroll Through Nevada Health Link in First Month of Open Enrollment Period
CARSON CITY, Nev. – Open Enrollment through NevadaHealthLink.com began on November 1, and Nevadans are taking action to secure their health coverage for the upcoming new year. In the first month, over 17,815 individuals have actively shopped for and enrolled in plans, demonstrating a strong start to this year’s enrollment period.
Among these enrollees, 7,270 are new to Nevada Health Link, a 10% increase in the number of new enrollees compared to the same period last year. Additionally, 10,545 consumers actively re-enrolled or updated their plans for 2025. In total, Nevada Health Link now provides coverage to over 95,000 Nevadans.
Nevadans can now “window shop” online to view and compare health insurance plans ahead of Open Enrollment starting November 1
CARSON CITY, Nev. (Oct. 1, 2024) – In preparation of Nevada’s 2025 Plan Year Open Enrollment Period, Nevadans can now explore and compare health insurance plans on NevadaHealthLink.com. The Open Enrollment Period begins on Nov. 1, 2024, and continues through Jan. 15, 2025. Throughout October, Nevadans can check plan rates and assess eligibility for federal assistance to help reduce the cost of monthly premiums; nearly 9 out of 10 Nevada Health Link enrollees qualify for financial help on their premiums. All plan options and rates can be viewed using the “window shopping” feature on enroll.NevadaHealthLink.com.
Nevadans Get a Preview of 2025 Proposed Health Insurance Rate Changes for Upcoming Open Enrollment
Starting today, Nevada consumers who shop for their health insurance on the individual health insurance market can view and provide comments on proposed rate changes for Plan Year 2025.
The Nevada Division of Insurance (Division) has received and made public on its website the 2025 proposed rate changes from health insurers intending to sell plans on and off the Silver State Health Insurance Exchange (the "Exchange"). The Exchange is the state agency that assists eligible Nevada residents to purchase affordable health and dental plans.
Nevada Health Link Broker/Agents Awardees Announced for Plan Year 2025, Enhancing Free Available Assistance
Award funds support marketing and outreach initiatives to amplify and expand open enrollment efforts through NevadaHealthLink.com
CARSON CITY, Nev. – Nevada Health Link has announced eight licensed brokers/agents who were selected for the Plan Year 2025 Broker Award Program. The Broker Award Program is an annual program where Nevada Health Link awards funding to a select group of brokers who propose innovative approaches to amplify marketing, outreach, and operational expenses related to storefront locations during the upcoming Open Enrollment Period that will run from November 1, 2024, through January 15, 2025. Applicants submit a robust proposal and are evaluated by Nevada Health Link staff as part of the selection process.
Nevada Health Link Spearheads AI Implementation, Championing Cutting-Edge Technology for Unparalleled Consumer Engagement
The first State Based Marketplace to receive Centers for Medicare & Medicaid Services approval for implementing AI technology
MOUNTAIN VIEW, Calif. – In a groundbreaking move towards enhancing consumer experiences and setting new standards in health insurance exchange technology, Nevada Health Link proudly announces the successful integration of Artificial Intelligence (AI) into its State-Based Marketplace (SBM) platform. This first-of-its-kind initiative underscores Nevada Health Links's unwavering commitment to innovation, transparency, and consumer-centric strategies.
The implementation of a purpose-built interactive virtual agent (IVA) by the team at GetInsured marks a significant milestone in Nevada Health Links's journey. Nevada Health Link is the first marketplace to have Centers for Medicare & Medicaid Service’s (CMS) approval for the use of AI-based Interactive Virtual Agents to enhance the customer service experience. The state worked collaboratively with the CMS and GetInsured security teams for several months to ensure that all federal privacy and security requirements were met. This approval signifies a high level of confidence in the technology that the marketplace has implemented.
