Idaho: 25K more Off-Exchange QHPs documented

Yesterday, contributor Stevef101 noted that Blue Cross of Idaho was bragging about enrolling 45K people via HC.gov...more than the total exchange QHPs for the state through the end of February. Today he further notes that the company has enrolled 70,000 people in new QHPs total during the enrollment period...meaning that 25K of them were done off-exchange.

Six-thousand people responded to the program, and at last count, 70,000 Idahoans signed up for insurance during the first open enrollment period.

"All of this publicity, people really starting to talk about what insurance can do for them, really made a big difference in getting people covered," said Zelda Geyer-Sylvia, President and CEO of Blue Cross of Idaho.

Note that this doesn't change the high-end potential total of 7.8 million from the Rand Corp. study, it just fills in the documented number within that a bit further.