Earlier today I received a first: A "cease & desist"-type email from Humana Inc's "Sales Integrity Department" asking me to remove their logo from a blog post about the company:
Dear Website Owner:
Humana encourages agents and agencies (collectively, “Agents”) to promote the Humana Brand in a manner that complies with applicable laws and Humana’s own policies and procedures.
Internet-based capabilities are providing new and interactive ways to sell Humana products and services. Although these capabilities offer tremendous opportunities, they also create responsibilities for Humana and its Agents to maintain a system of controls and monitoring.