UnitedHealthcare Logo

As I've griped about many times before, it's confusing as hell trying to keep track of a bunch of insurance carriers which have similar names. For instance, in Kansas, they have both Blue Cross Blue Shield of Kansas and Blue Cross Blue Shield of Kansas City...which are apparently considered separate corporations.

Picking onĀ  Kansas again, one of the carriers offering ACA exchange plans is called Sunflower State Health Plan...but if you look it up, you'll see that "Sunflower Health" is actually owned by Centene Corporation. Which also owns "Ambetter Health." Oh, and they also own "Celtic Insurance" as well.

In fact, Centene Corporation has no fewer than 28 other subsidiaries. Now, in some cases these may not be health insurance carriers, and in others they may simply be "product branding" instead of actual corporate subsidiaries, but it's still confusing as hell.