eHealth Insurance Reports 213K Off-Exchange QHPs thru 3/31 (383.4K people?)

Online private insurance broker eHealth Insurance has provided a detailed Price Index Report covering the full open enrollment period from October 1, 2013 - March 31, 2014. For the most part it focuses on the pricing demographics, but also gives an updated number of policies as well (all of which are fully ACA-compliant QHPs purchased off-exchange):

Data collected and presented is based on over 213,000 individual and family health insurance applications submitted through eHealthInsurance.com between October 1, 2013 and March 31, 2014.

The prior number I had from back in January was around 148,000, so this is a significant increase...but it also specifies "individual and family" applications, so I'm assuming the standard 1.8x-per-household factor, which brings the total number of lives covered up to around 383,000 people.

However, until/unless I'm able to separate out any Blue Cross (or other BCBSA) enrollments from the total, I can't really plug this number into the spreadsheet, so I'll leave it as a blog entry for now.