About those blue images...

If you've been following this site for awhile, you know that for the 2018 Open Enrollment Period, I sort of partnered up with two grassroots healthcare advocacy groups: ACA Consumer Advocacy and the Indivisible ACA Signup Project. We created and disseminated a whole mess of blue-themed Open Enrollment infographics, in both English and Spanish, for all 50 states and the District of Columbia via our websites, social media and even in print via downloadable PDF versions distributed across various public locations.

Anyway, with Open Enrollment officially wrapping up in the final 3 states (well, 2 states + DC) on Wednesday, Jan. 31st, they shared a few metrics, which I'm proud to repost here as well:

Thread: So, about those blue images. We partnered with @2018ACASignup to try to help offset #ACASabotage around enrollment. Kinda impressed with how the whole thing worked. Here are some numbers:

6 national campaigns
29 state campaigns
21,853,777 reached on social media /1

— ACA ConsumerAdvocacy (@ACAConsumer) January 27, 2018

Based on estimates of sharing, 5-10x as many people saw the images and messages via retweets and shares, bringing the potential audience on social media to somewehere between 100 million and 200 million pairs of eyeballs had a chance to see our messages. /2

— ACA ConsumerAdvocacy (@ACAConsumer) January 27, 2018

That is not counting the flyers, both national and state-specific in English and Spanish that were posted by enterprising activists across the country, left in libraries, clinics, offices, grocery stores and more. Or the card tables set up at meetings and fairs. /3

— ACA ConsumerAdvocacy (@ACAConsumer) January 27, 2018

So, all in all, I would have to say that the old adage is true. A small group of very dedicated and obsessed people really can achieve the amazing. Thank you to everyone who shared, supported, retweeted, passed out flyers, enrolled people & more. /4

— ACA ConsumerAdvocacy (@ACAConsumer) January 27, 2018

As the numbers come in, in a year where the #OpenEnrollment period was slashed in half, advertising was mostly eliminated, funding for navigators gutted, we are seeing some states actually have higher enrollment numbers than ever before. That. Is. Amazing. Thank you. END

— ACA ConsumerAdvocacy (@ACAConsumer) January 27, 2018